Bruce Reid: Tomorrow's Success Starts Today
Emotional Healer & Life Coach
Emotions shape behaviour.
Behaviour shapes happiness.
Helping individuals overcome anger, sadness, fear, hurt, guilt and phobias using NLP, Time Line Therapy® and Hypnotherapy.
Football Club Culture Coach
Culture shapes performance.
Performance shapes success.
Helping football clubs build stronger cultures, better leadership and improved outcomes with more than 60 years of hard-won experience.
About Bruce Reid
Six Decades of Service
For more than six decades I have been actively involved in learning as much as I can about People, Finances and Community organisations — all with the quest of helping people and organisations make better decisions leading to success in their chosen field.
My Background
BUSINESS
1965 – 1979
Banking Industry – Commercial Bank of Australia (now Westpac)
1980 – 2010
Financial Planning Adviser – ClientCare Australia Financial Planning Pty Ltd
2010 – 2024
Chief Financial Officer – Reid Cycles Pty Ltd
2014 – Onwards
Current Director – Reid Bikes Limited (UK Company)
2025 – Onwards
Chief Financial Officer – Shelving Pro Pty Ltd
Community
1995 – 1998
Junior Football Coach – Hoppers Crossing Football Club
1997 – 2000
President of Hoppers Crossing Football Club
1997 – 2002
Board Member of Hoppers Crossing Sports Club
2001 – Present
NLP, Time Line Therapy® and Hypnotherapy Practitioner
2005
Author of Bruce Reid's Guide to Football's Holy Grail
1980 – Onwards
President of a number of community groups — Apex Club of Hoppers Crossing, Altona Miniature Railway, Omeo & District Car Club, Westgate Wanderers branch of the Ulysses Club, Vice President of the Australian Society of Investment and Financial Advisers
I have two areas that I am very passionate about: helping people overcome the negative impact of emotions such as Anger, Sadness, Fear, Hurt, Guilt and Phobias, and helping football clubs structure themselves so they can win multiple premierships and enjoy sustained success.
If either of these issues are important to you, then click whichever button is most appropriate for you to learn how I may be able to help you or your organisation.
Personal Growth
Emotional Healer & Life Coaching
Club & Leadership
Football Club Culture Coach
Get In Touch
Let's Start With A Conversation
Strong organisations rarely happen by accident. If you believe your club or organisation could benefit from stronger culture, clearer leadership or fresh thinking, I'd welcome a conversation. There is no obligation.
Send me an email or complete the contact form.
Emotional healer & life coach
Melbourne, Australia
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